our ultimate guide to the seo audit

Incorporating search engine optimisation (SEO) into your digital marketing campaign is essential in growing your business. But if your website is underperforming despite utilising SEO strategies, performing an SEO audit can help you boost the overall performance of your website.
What is an SEO audit?

An SEO audit analyses your website and evaluates how well your website performs on search engines. This allows you to develop a solid and clear SEO strategy that works best for your business by letting you determine the weaknesses of your current SEO, understand the keywords you are ranking for, and track your progress in SEO.

Navigating your way through the process of SEO audit can be complicated for you, especially if you are unfamiliar with this type of analysis. You may turn to our reputable digital agency in Cheshire or you may also study and understand more about optimising your site effectively on your own. Here is a step-by-step guide on how to do a successful SEO audit.

Step 1: Check opportunities to build internal and external links

Building internal and external links lets you establish website authority and yield a higher return. By performing an SEO audit, you can acquire recommendations for building these links.

Step 2: Find ways to improve potential information architecture

Information architecture (IA) refers to the order or structure of information. To help you define and organise your website’s content better, you should keep your business goals and target audience in mind. This means you need to make your website more user-friendly and enhance your page authority.

Step 3: Identify thin content

Content is considered thin if it does not add value to your users and fails to meet the needs of your audience. This kind of content will not rank in the search engine results page (SERP). Therefore, what you can do is to look at the copy deck, which are all of the pages of the website that will be audited.

SEO Audit
Step 4: Look for duplicate content
Intentionally and maliciously duplicating content on your website to have better chances of appearing and ranking on search engines can get you penalised. If you happen to have unintentional duplicate content, it can be caused by your Content Management System (CMS) that produces new pages with similar appearances.
Step 5: Scan for keyword optimisation

Beef up your thin content by making sure all your pages are optimised for keywords. To do this, you must first conduct keyword research. This will help your pages appear in organic search.

Step 6: Optimise your meta tags

Meta tags include a meta title and a meta description that lets search engines and users determine the content of your page. When creating or rewriting your meta tags, optimise them for the keywords that will help them rank in search results. Make sure to avoid keyword stuffing.

WHAT TO TAKE FROM THIS? 

There is no one-size-fits-all SEO audit. While these steps are proven to be effective, you should customise them according to your business needs. By following this guide, you can improve your SEO and boost your organic search results over time.

Meanwhile, if you are planning to perform an SEO audit, trust only a reliable digital marketing agency. Ensure the quality of their services and look into the SEO audit price in the UK.

We’re a trusted SEO company in Cheshire that provides a wide range of digital marketing services from pay-per-click advertising, SEO, web design, to web development. Contact us now at Atomic Digital Marketing!

Our Ultimate Guide to SEO Audits Written by Amelia Dean

Amelia Dean - Digital Content Creator

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