Top Social Media Ad Platforms for Small Businesses

As a business owner who is eager to grow their business online, it can be tempting to try out different social media platforms to advertise your products and services. However, these platforms cater to different audiences and interests. That is why you must know how each platform works to see whether it is ideal for your business.

Advertising in the digital market is challenging as the competition is tough and the rules are always changing. Fortunately, online marketing has now become more convenient and accessible to many small businesses because of the continual growth of various social media platforms. We’ve chosen our top social media ad platforms and explained how we think they can benefit your business.



As you may know, Facebook is the most popular social media platform with about 2.6 billion monthly active users worldwide. Facebook has also made themselves free for some countries, making it more accessible to many people and making online marketing more convenient.

Social media advertising on Facebook has plenty of benefits, including:

  • It can significantly increase your brand awareness
  • It can reach more people from around the world
  • It can specifically target people who have an interest in your products or services
  • It can promote more traffic to your store
  • It can encourage people to sign up to your newsletter


Following Facebook, Youtube is the second most popular social media site around the world, with monthly users of about 2 billion. It is one of the best and largest video sharing platforms in the world. Additionally, it ranks 2nd behind Google if you regard it as a search engine.

Top Social Media Ad Platforms

What’s great about advertising on Youtube is that the platform allows both video and non-video ads, providing flexibility and convenience for all types of businesses.

Before you perform social media advertising on Youtube, here are six different ad formats that you should familiarize yourself with:

  • TrueView Ads
  • Display Ads
  • Non-Skippable Ads
  • Overlay Ads
  • Bumper Ads
  • Cards and Sponsored Cards


With about 2 billion monthly active users, Instagram is also one of the great social media platforms for marketing and advertising. It is recognized as the best photo and video sharing platform today.

Instagram has been with Facebook since 2012. That is why creating a campaign on Instagram works the same with Facebook, making online marketing even more convenient. What’s great about Instagram is that you can place ads on its Feed, Story, and Explore pages.

When you promote an ad on Instagram, you can target your audience based on their:

  • Location
  • Interests
  • Age
  • Gender


TikTok is the latest popular social media platform today. With about 800 million monthly active users, it is an excellent platform for social media advertising. In case you didn’t know, TikTok is formally a social media app from China known as

Here are some things you should know if you want to perform online marketing on TikTok:

  • Content is short but eye-catching
  • It is filled with trending music, dance, and funny videos
  • It caters to younger demographic
  • It is rapidly growing
  • It has a diverse set of audience


Social media advertising is convenient and accessible to many small businesses, thanks to various social media ad platforms. With these platforms, creating a campaign and targeting the right audience is now made simple and faster. The only thing you would need to do is to identify and familiarize yourself with your target audience and learn where they are spending most of their time online.

If you are looking for a digital agency in Cheshire, UK, to manage your social media ads get in touch with our team today. We help small businesses grow their presence online by creating, performing, and managing effective online marketing.

Our top social media ad platforms, Written by Amelia Dean

Amelia Dean - Digital Content Creator

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