Handling Concepts

About the Project

Handling Concepts came to Atomic with an enquiry regarding their website page speed achieving poor ranking & loading times via Google Insights. The brand was looking to enhance UX on both mobile and desktop platforms; decreasing bounce rate and increasing loading times.

Atomic swiftly responded and went into action. We began by analysing the site for any issues regarding the Core Web vitals and diving further into the root causes of the problems. The main aim for Atomic was to boost the client’s site above 80 page speed score on both mobile and desktop whilst upholding and maintaining the content and fluidity of the site.

Upon prompt completion, Atomic were able to achieve their optimisation goals and reach even higher expectations; boosting Handling Concepts pagespeed score from 20 on mobile to 95 & boosting desktop speed score from 49 to 100! Atomic ensured Handling Concepts achieved a Grade A with less than 3s load time on GtMetrix whilst also optimising Handling Concepts Core web vitals – thus amplifying their user experience and load time.


Handling Concepts


Stoke Prior, Worcestershire, United Kingdom

Project Types

Page Speed Optimisation


Wordpress, SEO, HTML, CSS

What We've Done

– Significantly enhanced UX through improved pagespeed loading times & image optimisation.

– Created sustainability & longevity within the clients site infrastructure whilst dramatically decreasing bounce rates.

– Worked within a tight timeframe to complete the optimisation and satisfy client requirements.

Key Achievements

– Boosted mobile pagespeed from 20 to 95.

– Boosted desktop pagespeed from 49 to 100.

– Provided Grade A rating with less than 3s load time on GTMetrix.

– Fully optimised and enhanced the clients Core Web Vitals.

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