UX (user experience) design is the process of analyzing and designing products that match the needs of target users, resulting in a more efficient and satisfying customer experience. UX design can also be referred to as user-centred design or human-centred design. Logo and Branding design is always the first point of call with any project of this nature, but the guidelines created around that form the basis of the UX and UI to come and so it’s imperative those steps are worked through prior to.
UI (user interface) design is centred on how things look, but UX design goes deeper than just appearances. A UI designer will create wireframes, prototypes, and style guides to keep the app up to date with current trends. But a UX designer will also consider user data, demographics, and usability testing. They are experts at creating an interface that meets the needs of the people using it—without sacrificing aesthetics.
UX Designers use both qualitative and quantitative data to determine what features need to be included in order for their designs to be successful which is why most companies hire both UX Designers and UI Designers together.
What is UX Design?
UX Designers are responsible for designing the layout and features of a product, with the goal of making it as user-friendly as possible. This design process often takes into account data from user testing, demographics, and other qualitative and quantitative information to help create a design that delivers the most satisfying customer experience.
UX designers need to understand how people use a product so they can determine the best way to present information so users will be able to interact with it easily. UX design can also be referred to as “user-centred design” or “human-centred design.”
What is UI Design?
This is the process of analyzing and designing products that match the needs of target users, resulting in a more efficient and satisfying customer experience.
UI design can also be referred to as user-centred design or human-centred design. The UI will create wireframes, prototypes, and style guides to keep the app up to date with current trends. But a UX designer will also consider user data, demographics, and usability testing. They are experts at creating an interface that meets the needs of the people using it—without sacrificing aesthetics.
UX Designers use both qualitative and quantitative data to determine what features need to be included in order for their designs to be successful which is why most companies hire both UX Designers and UI Designers together. Here’s a website we designed and developed (in Adobe XD) recently showcasing a superb UI upgrade we did for the Doggy directory Wooflinks!
The Difference Between UX and UI Design
UX design is the process of analyzing and designing products that match the needs of target users, resulting in a more efficient and satisfying customer experience. UX design can also be referred to as user-centred design or human-centred design.
UI design is centred on how things look, but UX design goes deeper than just appearances – this often comes second to UX design in Web Design and App Design. A UI designer will create wireframes, prototypes, and style guides to keep the app up to date with current trends. But a UX designer will also consider user data, demographics, and usability testing. They are experts at creating an interface that meets the needs of the people using it—without sacrificing aesthetics.
In most cases, companies will hire both UX Designers and UI Designers together because they have different skill sets that complement each other very well. You may think it’s best to only hire a UI Designer because they’re responsible for making your product look nice but really you need someone who can take care of both aspects of product development in order to make sure your product thrives in the marketplace.
How UX Designers Create User-Focused Designs
UX Designers use both qualitative and quantitative data to determine what features need to be included in order for their designs to be successful. Qualitative data is user-focused and includes:
- Customer feedback
- Feedback from focus groups
- Market research
- Quantitative data is based on what people do, not what they say they do. This type of information usually comes from analytics such as:
- How often a product has been viewed or clicked on
- How many times a product has been purchased
- How long someone stays on a page or leaves the site
How UI Designers Create Aesthetic Designs
UI Designers are responsible for creating pretty interfaces. They make wireframes, prototypes, and style loops to keep the app up to date with current trends. UX Designers do this too, but they also consider user data, demographics, and usability testing to create an interface that meets the needs of the people using it without sacrificing aesthetics.
UX Designers are much more concerned about how a design affects the customer experience than how it looks. And while designers may have different opinions on what makes a good design, there are some universal concepts that are used by both UI and UX designers when designing any product.
The Importance of Working Together
A UX Designer should not be confused with a UI Designer. Although they are both designers, the two have different responsibilities. A UX Designer should be focused on how an interface will look and feel to the end-user. This includes analysing their needs and desires to create a design that is both functional and desirable.
On the other hand, a UI Designer’s job is to make sure that an app or website looks visually appealing by designing wireframes, prototypes, and style guides. They are experts at creating an interface that meets the needs of the people using it—without sacrificing aesthetics.
UX Designers use both qualitative and quantitative data to determine what features need to be included in order for their designs to be successful which is why most companies hire both UX Designers and UI Designers together. The way these two professionals work together is key to the success of any project because they each have strengths that can complement one another. A UX designer would note any potential difficulties in using the app or website while a UI designer would provide feedback on how something might look aesthetically pleasing even if it isn’t as practical as it could be.
What tools are used for UX and UI Design?
There are a few tools that are used for UX and UI design. Some of these tools are Adobe Photoshop, Sketch software, Axure, FramerJS, Balsamiq Mockups, Proto.io, InVisionApp, MarvelApp and Adobe XD.
UX Designers use both qualitative and quantitative data to determine what features need to be included in order for their designs to be successful which is why most companies hire both UX Designers and UI Designers together.
Conclusion
UX and UI design are two separate fields, but they come together to create a user-focused and aesthetically pleasing design. UX designers create user-focused designs, while UI designers create visually appealing designs. It’s important for designers to work together to create a seamless and successful design for an optimal user experience, but also to aid in SEO with design becoming an ever-growing ranking factor for search engines such as Google.
