CRCC Asia is the leading provider of Internships Programs throughout Asia. Matt from Atomic has been working with CRCC Asia for a couple of years in a number of Digital Marketing areas primarily however including Web Development, PPC (Google Ads & Facebook Ads), SEO.
- Elevated their SEO optimisation score (AhRefs) from 46% through to 93% after their new site was revamped in 2017 (Not by Atomic)
- Helped maintain and improve their website by conducting frequent site-wide A/B tests as part of a conversion rate optimisation strategy, as well as frequent improvements in content, customer acquisition, application form, interview integrations, lear nurturing flows and much more. This in combination lead to over 20% year on year increases in traffic with an average ROI of around 400% across all DM campaigns.
- Instigated global Google (PPC) and Facebook Ads campaigns with ever-increasing year on year campaign investments with increased capacity to enrol students globally.
- Implemented 360-degree tracking both site-wide and also within the CRM, allowing the business to now calculate true ROI on digital campaigns allowing them to dramatically further optimise campaign budget allocation.