Nowadays, having a website for your business is a must if you’re going to get your company noticed online. However, how are you going to go about doing that? Fortunately, there are a few key ways to increase the chances that potential customers will see your website.
Some basic steps, like targeting website pages for specific keywords and providing customer service, are excellent ways to get started. However, there are other steps that you can take that might not seem obvious at first. For example, using Google Ads and posting to social media can help boost your ranking and get more eyes on your content.
Keywords
While creating keyword-relevant advertisements is definitely essential, it isn’t the only strategy that you should consider when it comes to keywords. In fact, if you focus solely on keywords, you’ll miss out on many important aspects of boosting your search engine optimization.
When you write content, you should consider your on-page SEO. Ensure that the keywords you use are relevant; they need to be about specific topics. You’ll need to conduct in-depth keyword research to find relevant keywords to incorporate on your web pages.
When creating a list of keywords, you can do a few things to ensure you focus on high-quality keywords. You should think about the words that your ideal client would look up to find a service or product like yours. Those words are excellent choices to focus on. You can also use tools like Google’s Keyword Planner to figure out the search volume and potential competition of specific keywords.
Once you create a list of keywords and decide which ones to use, the next step is to optimize your website. Use the keywords in places like the title, heading, meta descriptions, and the paragraphs of content that you post.
You’ll also want to look at how many pages you have on your website. If you haven’t already, you might want to consider starting a blog. After all, the more pages you have on your site, the more likely it is that Google will notice one.
However, you shouldn’t just create a blog to get extra pages. Google and other search engines rank blog posts because they often provide helpful information for users or customers. If you make your blog to fill up pages and not actually provide anything useful, that will negatively affect your rankings. However, if you want to create a trusted source to help customers and boost your rankings, this might be a good option.
Links, SEO, and Social Media
While keywords are a crucial aspect of SEO, they aren’t the only one. You’ll want to link internally to other areas of your website and externally as well. External links should be to trusted, authoritative sources.
Along with external and internal links come backlinks. Backlinks are an often overlooked aspect that can boost the traffic to your website by linking it to authoritative and high-quality websites. Although this may sound difficult, it’s a little easier than you might expect it to be.
An easy place to get started is through social media. Although it isn’t the best area to boost your rankings, it can help get people to start looking at your content. After all, the more places you list your company and post your website, the more likely you’ll be noticed over your competitors, especially if they aren’t taking the same steps.
Getting more customers to your website could be as simple as creating an Instagram or Facebook account and using it regularly. If you don’t want to focus your efforts on social media, you can focus instead on getting websites like Yellow Pages, Yelp, or Google My Business to add your company’s website.
That way, your business is more likely to show up in search results on their websites and you have a backlink there, too. Another way that you can focus on getting backlinks to your website is through guest posts on other sites that are similar to yours.
Doing this allows you to link back to your website in exchange for writing high-quality content for another. The backlink you include on that website will direct readers to your company’s site.
Branding
If your website is easy to recognise, it will stick in people’s minds. To make your website easy to identify, focus on branding your content. Your branding should be consistent so that it’s easier for users to remember.
To start branding your website, you might want to focus on colours schemes and writing style first. Pick a few colours that work well together and use them on your website and in advertisements. The colours should complement each other, and if you can, find ones that relate to your industry or the mood you want to convey.
You should use the colours scheme on your website in places like the logo, images, and background. If you use social media, you should use the same logo across all accounts. Keep your writing consistent on those platforms, too, and use the name of your company and website on every platform.
Branding your website can help make a great impression on first-time visitors, and it can determine how regular users will view you. Use a unique email signature, tagline, or logo; keep them consistent. You can even focus on words and make them part of your branding. Consistency is key.
Conclusion
There are quite a few ways that you can boost your SEO and get your website noticed. You’ll probably want to start off focusing on keywords and figuring out how you can incorporate them into the important sections of your website.
Don’t skimp out on links, either. Backlinks, internal, and external links can all help you boost your rankings.
Along with links, you should focus on your branding. Keep it consistent and clean so that no matter where a potential customer sees your content, they know it’s from you.
