Revolutionising Reach: Atomic's Impactful Strategy for 'Graham Perry on China
The ‘Graham Perry on China’ platform encountered significant hurdles in widening its audience reach. Despite sharing insightful content exclusively on LinkedIn, limitations arose in reaching a diverse audience intrigued by China’s socio-political landscape. Without a dedicated website, the platform remained confined to a single platform, constraining potential engagement and outreach within its reader base and global Chinese communities.
To tackle these constraints, Atomic Digital Marketing devised a comprehensive strategy. In just three weeks, they crafted a bespoke WordPress website tailored to the platform’s content. This culturally attuned site resonated with global Chinese audiences, encapsulating the platform’s insights. Simultaneously, Atomic managed the platform’s LinkedIn account, boosting engagement and directing traffic to the new website. Their adept tactics led to a 300% surge in LinkedIn engagement and organically drove over 1,000 visitors within the inaugural month, expanding the platform’s audience base and disseminating profound narratives on China’s global relations.
Let the number speaks for themselves
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Atomic Digital Marketing is a subsidiary of Atomic Digital Group and an Affiliate of Atomic Digital Labs.
