Upgrade to GA4 Service

Upgrade Google Analytics to GA4 seAmlessly without tracking loss

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Expert & Comprehensive

Google Analytics Upgrade to GA4

A new analytical era is upon us with Google’s release of GA4. For businesses with years of data and conversion tracking configurations, this can be a daunting process and one that needs to be done properly.

Atomic’s expert team has vast experience performing the GA4 Upgrade to ensure all that valuable data of yours is not lost and the configuration/conversion tracking setup of your GA4 remains the same, if not better. Furthermore, we can assist with improving your setup if required to improve how things are currently being tracked or analysed.

Get in touch today to find out more and expedite your universal analytics upgrade to GA4.

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What They Say About our award-winning Agency

"Atomic Digital Labs provided me with an excellent website for my business Surround Design on Webflow, following the outline of the project with clean, elegant design and beautiful animations (especially the homepage loading sequence!). The site is also quick to load, which adds a nice extra touch. I found working with them to be a joy. They were a very responsive team, meticulous in their detail and a pleasure to work with. Kudos to Atomic Digital Labs!"

Olivia NadenSurround Design

"Thanks to the efforts of the team, the launch of the superb new website lead to SEO rankings improving and organic traffic increases of 30% after only two months. The team's workflow was extremely adaptable as they were able to apply changes to the project almost instantaneously. Couldn't recommend this Digital Marketing Agency more."

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"They are very easy to work with, at an early stage they built a full project scope document and we have weekly meetings to discuss key deliverables for that week. With regards to their strategic mindset, they're not afraid to challenge if they think there's a better way of doing things and we found this very refreshing"

Louise CookDigital Content Manager, Siemens Financial

"I wish I could add extra stars to this review. We have been using Atomic now for two of our companies' websites and can honestly say I've never experienced a company who has gone over and above expectations as Atomic have. Their help and consultation have been immeasurably valuable to our businesses, not to mention they have produced two stunning websites for us on a very fair budget and perfectly on time. I really couldn't recommend them enough."

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"Atomic Digital Marketing really did (and continue to) go above and beyond for us at Lavella CBD. We approached them as a brand new company who needed an e-commerce site setting up from scratch. They listened to us and fully produced the vision we had whilst also guiding us along the way with their own creativity, knowledge and expertise. They delivered us a beautiful looking, easy to navigate WordPress website that does exactly what we want it to and often generates really positive feedback from our customers.

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"Very happy with our service from Atomic Digital Marketing. They have vastly improved our core web vitals and we are already seeing great results from this. I would highly recommend using them if you have a slow WordPress website. I will be looking to work with Atomic for our future projects."

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"Our business BeautGenics has working with Atomic for a couple of months now and we cannot recommend enough. They always go the extra mile, always on hand to help and treat my business like their own. Hands down recommend! "

Rich & Ashlea SeddenFounders at Beautgenics, UK

"Atomic Digital Marketing Agency assisted us to no end since inception truly lifting ShinDigger from a startup to a brand now known in all corners of the UK. Specifically Atomic implemented a concrete marketing strategy for all areas of our business, and gave us the tools and knowhow moving forward to maintain them."

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"Atomic goes above and beyond on all projects we hire them for. They're focused and driven and get things done quickly. Their work was very impressive from the start and they are a pleasure to work with. I definitely recommend them!"

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"Highly recommended - very quick and responsive, good value for money, and able to explain issues clearly to somebody without web dev expertise."

Oliver GrazebrookManaging Director at The Student Lawyer, USA

"As managing director at Enbi Global, it was made known to me that our SEO was suffering heavily. Atomic first conducted a site SEO audit which identified where our issues lay, and then subsequently worked on the website for the following week ironing these issues out. Following the work, our site optimisation score increased to around 94% and our rankings began to improve. Couldn't be happier at the results this Digital Agency have achieved"

Antony GeorgeManaging Director, Europe at Enbi Global, Inc, USA

"They're honest, great communicators will offer you alternatives (not their business) if it’s something which could help with cost - although so far the costing has been excellent. It’s hard to find a company where you don’t think you’re being ripped off. These guys explain the costing, will help you if you don’t have enough budget for a certain thing."

Thomas SummerfieldFounder & Managing Director at Scheddo, UK

"Atomic has been extremely helpful with our website revamp project. Great service and always going the extra mile. I would happily recommend this company to anyone and also look forward to working with Atomic again for other similar projects."

Euvian TanHon Secretary at The British Malaysian Society, Malaysia

"This Digital Marketing Agency is excellent, they have a fantastic diverse team of talent that make a positive difference to both web design and marketing. Responsive and professional."

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"Atomic Digital Marketing have created the most beautiful website for our new business. They worked with us on our vision and offered their own expertise, advice and guidance to get it exactly how we wanted... even when we weren't so sure ourselves! They delivered quickly and on a fair budget too. They will always be our go-to company for all things digital marketing! A special mention to Matt and Jane who have always been on hand to help with our many, many questions along the way. You guys have gone above and beyond and we couldn't be happier with the results. Thank you all so much."

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"My website speed went metaphorically from 0 to 100 overnight. I have had excellent feedback on the new web design, and I've seen an increase in overall traffic. For the completed parts of the project I'm thrilled with the results."

Owen HutchinsFounder at My Vital Mertics, London, UK

Here's what our GA4 Upgrade service includes

Property setup

When setting up a new GA4 property, we will have a consultation session to define the data streams you want to collect and integrate with other Google products. We will also need to define and setup set up data filters, audiences, and other settings just like you have in Universal Analytics but vastly improved.

Data Migration

If you’re upgrading from UA to GA4, Atomic must migrate your data.

Google provides tools to help with this process, but if you have a complex existing setup, you will most likely need professional help which is where Atomic can architect a smooth process for you.

Tracking Code Upgrades

GA4 uses a new data model that is different from the one used in Universal Analytics (UA). This means that after the upgrade to GA4, Atomic may need to make some changes to your tracking code and reporting processes to ensure that you are collecting and analysing the data correctly, in-line with your expectations as a business.

Defining Events and Parameters

GA4 uses a new event-based tracking system that requires us to define events and parameters in your tracking code.

We understand how events and parameters work in GA4, and plan how we will structure your events to meet your reporting needs which Atomic will work closely with you on.

Customisation

GA4 provides more customisation options than UA and so we will work closely with you to ensure that we not only map over existing configurations, but also run you through new configurations to cater them to your business. Atomic will gladly also offer training in this area if required as there is a lot of functionality in this new platform. Don’t let this put you off a GA4 upgrade though – you are best getting ahead of the curve on this one.

Frequently Asked Google Analytics Upgrade to GA4 Questions

Why upgrade to GA4?

There are several reasons why you might want to upgrade to Google Analytics 4 (GA4):

Improved data modelling

GA4 uses a new data model that offers more flexibility in how you collect and analyse data. This model allows for more granular event tracking, a focus on user engagement, and better tracking of cross-device and cross-platform behaviour.

Enhanced tracking capabilities

GA4 includes features like event-based tracking, cross-domain tracking, and automatic event tracking that make it easier to collect and analyse data. These features can help you get a more complete picture of how users interact with your website or app.

Integration with Google products

GA4 is designed to work seamlessly with other Google products, including Google Ads and Google BigQuery. This can help you get more value from your data by allowing you to create more targeted campaigns and perform more sophisticated analyses.

Future-proofing

As the analytics landscape evolves, it’s important to stay up-to-date with the latest technologies and best practices. By upgrading to GA4, you’ll be better positioned to take advantage of new features and capabilities as they become available.

Compliance with data privacy regulations

GA4 has stronger data privacy features that allow for easier compliance with data privacy regulations such as GDPR and CCPA. This includes features like the ability to delete user data upon request, and better data retention controls.

Overall, upgrading to GA4 can provide more advanced tracking capabilities, integration with other Google products, future-proofing, and better compliance with data privacy regulations, making it a smart choice for businesses and organisations looking to get more value from their analytics data.

Should I upgrade to GA4?

Whether or not you should upgrade to Google Analytics 4 (GA4) depends on several factors, including your current use of Google Analytics and your business needs.

Here are some questions to consider when deciding whether to upgrade to GA4:

What is your current use of Google Analytics?

If you’re currently using Google Analytics Universal Analytics (UA) and are happy with your tracking and reporting, you may not need to upgrade to GA4 right away. However, if you’re experiencing data limitations with UA or want to take advantage of GA4’s enhanced tracking capabilities, upgrading to GA4 could be a good option.

What are your business goals?

If your business goals involve tracking user engagement across multiple devices or platforms, then GA4’s new data model and event-based tracking could be beneficial. Similarly, if you want to better integrate with other Google products like Google Ads, GA4 could provide a more seamless experience.

Do you need to comply with data privacy regulations?

If you need to comply with data privacy regulations such as GDPR and CCPA, upgrading to GA4 could be a good option, as it offers stronger data privacy features and better data retention controls.

Are you willing to invest the time to learn and set up GA4?

Upgrading to GA4 involves a new reporting interface, data model, and tracking system, which may require some time and effort to learn and set up. If you’re willing to invest this time, however, the benefits of GA4 could be significant.

In general, if you’re looking for more advanced tracking capabilities, integration with other Google products, stronger data privacy features, and future-proofing, upgrading to GA4 could be a good option. However, if you’re satisfied with your current use of UA and don’t need these additional features, you may not need to upgrade right away but you will need to eventually as Google forces this upgrade.