Redline Competitions initially approached Atomic regarding our PageSpeed optimisation service. Over a 2 week period, we were able to enhance the client’s website UX whilst increasing ranking on Google SERP’s.
Before the optimisation, Redline Competitions PageSpeed score was 40 on mobile and 50 on desktop. After our optimisation, Redline’s score boosted to 95 on mobile and 99 on desktop with load times of 0.3-0.7 seconds.
Our partnership with Redline grew following the ongoing purchase of our custom PPC package. As part of our agreement, Atomic supplies creatives for their weekly campaigns whilst also managing and optimising the ad account. Since working with our PPC specialists, Redline Competitions were able to yield more than 1000+ conversions from Google Ads. Our experts also enhanced Facebook PPC – attracting more than 10,000+ link clicks to the website which led to a boost in sales & transactions.
By implementing a staged marketing plan which matched the respective goals of the client (including strong retargeting, up-selling, remarketing & cross-selling strategies), we were able to increase customer retention, lifetime values and subsequent ROAS – ensuring the business sees sustainable, long-term benefits.
Atomic & Redline’s long term goals are to slowly detach from PPC ads & increase efforts into sustainability & organic traffic. Our PPC optimisation service has already led to a great increase in organic traffic visiting the site. In fact, from August 2021 (the beginning of our PPC service) – December 2021, we have seen a 127% increase in organic traffic. This has allowed Redline Competitions to rely less on PPC ads whilst maintaining a large volume of organic traffic visiting their website.
