1. Planned and deployed a powerful SEO strategy with extreme concentration on-site optimisation as well as link building to build authority.
2. Deployed explosive PPC campaigns across Facebook Ads and Google Ads with the sole two aims of increasing exposure and driving leads.
3. Re-designed the CRCC Asia website in accordance with new brand guidelines to modernise the brand.
1. Elevated their SEO optimization score (AhRefs) dramatically from 43% to 95% over 2 months, quite an achievement for a website of over 200 pages. This in combination with a holistic keyword strategy of over 200+ keywords lead to organic traffic increases of over 900% with over 25 keywords now ranked in the top 10 on Google.
2. Helped maintain and improve their website by conducting frequent site-wide A/B tests as part of a conversion rate optimisation strategy, as well as frequent improvements in content, customer acquisition, application form, interview integrations, lear nurturing flows, and much more. This in combination lead to over 20% year on year increases in traffic with an average ROI of around 400% across all DM campaigns.
3. Instigated global Google (PPC) and Facebook Ads campaigns with ever-increasing year on year campaign investments with increased capacity to enrol students globally.
Implemented 360-degree tracking both site-wide and also within the CRM, allowing the business to now calculate true ROI on digital campaigns allowing them to dramatically further optimise campaign budget allocation.
