Enginovate logo

Enginovate

Atomic provided Enginovate with a fresh, revitalised design and logo to help standout against their competitors.

Overview

Atomic crafted a visually striking and meticulously planned user journey to ensure that Enginovate stood out amidst its competitors in the Engineering world.
What we did:
Logo / Website design / Website development / UX/UI
Industry: Engineering Solutions Company
Location: United Kingdom
Enginovate is an award-winning engineering solutions company based in the United Kingdom - Case study
Introduction
Enginovate is an award-winning engineering solutions company based in the United Kingdom, with 40+ years of experience in the industry. They asked Atomic for a landing page re-design that would improve experience for users and increase lead generation for their diverse services in design, fabrication, installation and maintenance. The first step in the project was a thorough UX audit, where we examined every part of the existing site to find areas for improvement, followed by interviews with our client. Working together, we then used the results of the audit to compose an effective design plan that would leverage Enginovate’s well-earned reputation and wide range of services to create a landing page that its audience of diverse industry professionals would appreciate. We iterated the page through design and development to improve engagement and conversion rates. The final result is a visually engaging and functionally powerful landing page that both highlights Enginovate’s strengths and improves lead generation so that it can significantly contribute to business growth.

Enginovate
Enginovate is an award-winning engineering solutions company based in the United Kingdom
Client Testimonial

Atomic Digital Marketing did an outstanding job revamping our brand with a new logo and landing page. Their approach was meticulous and strategic, ensuring that every design element was aligned with our goals. The new logo captures our brand’s essence with a modern and engaging look, while the landing page is both visually appealing and highly functional. It’s clear that Atomic’s thoughtful design has not only given us a fresh and professional appearance but also optimised our ability to capture new leads effectively. Thanks Atomic!

Enginovate Homepage layout
Enginovate Homepage layout 2
OUR WORK

What We Did

The design team conducted comprehensive UX research to explore Enginovate’s industry and determine how they could best position themselves in the market. During this phase, Atomic concentrated on highlighting Enginovate’s unique selling points, notably their established 40-year reputation and their ability to offer bespoke services, ensuring a solution-focused approach. The new branding was employed to give the company a fresh, modern appearance, helping it stand out from competitors. The primary focus of the landing page was to showcase Enginovate’s services and the story behind why they are the trusted engineering company of choice, making it easy for customers to contact them for support.

Enginovate-Image-mobile
Enginovate-Image-mobile
Enginovate-Image-mobile
Enginovate is an award-winning engineering solutions company based in the United Kingdom - Case study
LOGO

The Challenge

Atomic faced the challenge of updating Enginovate’s brand identity following a recent logo change. Enginovate sought a fresh, modern look that would maintain the esteemed reputation of their previous brand. Without a prior website, Enginovate’s recognition relied heavily on word of mouth, which many long-standing clients were accustomed to. Therefore, Atomic needed to ensure the new logo was memorable, allowing these clients to easily associate it with the company’s name.

The Brand

Atomic Logo Designers opted for a two-colour scheme to achieve simplicity. Black was chosen to represent the traditional, industrial side of the engineering sector, while orange was used to convey a sense of energy, highlighting Enginovate’s ambition to become a leader in the industry. The distinctive letter “E” is positioned above the company name, striking a balance that complements rather than overpowers the brand. The “E,” with orange and black dots on either side, symbolises the full-circle approach Enginovate takes, offering bespoke solutions and ensuring the right outcome for each client’s needs.
Enginovate-thumbnail
Enginovate logo
Enginovate logo

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THE RESULT

Result

Atomic carefully designed the hero banner, placing a USP section directly beneath it to encourage hesitant clients to quickly engage with the “Get Your Free Service Now” button. These free surveys have proven effective in generating a high conversion rate, as our UX research indicated that many prospective clients are unsure of their needs and rely on the survey to identify the right service. Following this, the “Expertise” section highlights available services, supported by a USP segment featuring statistics, successfully completed projects, and positive testimonials. Throughout the landing page, users can easily click the CTA button to submit a request via a simple form, eliminating the need for multiple data entries. The landing page has become a vital tool for attracting both new and returning clients, while Atomic continues to develop the rest of the site and help the new domain build authority.

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