Light Heart Lash generated a good amount of traffic to their website before starting with Atomic, however, all the traffic came from brand-related keywords. From a technical point of view, the website had a significant amount of errors and hadn’t been optimised for any non-branded search terms.
Given the high reliance on branded keywords, our plan was to diversify the keyword strategy to include more non-branded terms. This helped reduce the dependency on brand recognition alone and attract users at different stages of the customer journey.
We also fixed the majority of technical issues on the website that were holding it back.
THE RESULT
Within 3 months, Light Heart Lash saw a 281% increase in organic traffic compared to the previous year and a 450% increase in conversions compared to the previous year!
We continue to see these results and SEO is ongoing to achieve even more for Light Heart Lash.
Let the numbers speak for themselves
Offices
Atomic Digital Marketing is a subsidiary of Atomic Digital Group and an Affiliate of Atomic Digital Labs.
