Clarks

The client, Clarks - a globally recognised footwear brand, needed a digital gift card solution that could be accessed via QR code and stored in mobile wallets, ready for use across multiple markets and platforms.

Overview

We created a branded gift card system for Clarks, enabling secure downloads via QR code, with dynamic data handling and full compatibility across Apple and Google Wallet.

What we did:

Digital Gift Card Design / UX/UI

Industry: Footwear Retail

Location: United Kingdom

Introduction

Clarks is a globally renowned British footwear brand, known for quality craftsmanship since 1825. With a rich heritage and a forward-thinking ethos, Clarks continues to blend tradition with innovation, both in their products and customer experience. Clarks approached us with the need for a digital gift card solution that could be delivered via QR code and stored in Apple and Google Wallets. The goal was to provide customers with a seamless, on-brand experience that worked across devices, markets, and currencies, all within an extremely tight timeline. The project required not only creative execution, but also robust technical infrastructure to ensure security, usability, and future scalability.

Clarks

OUR WORK

What We Did

We designed and developed a fully branded digital gift card system, enabling customers to scan a QR code and instantly download wallet-compatible passes. Our solution combined secure dynamic data handling with a static distribution link, allowing early marketing rollout without compromising functionality. By tailoring the UI for both Apple and Google Wallets, we ensured visual consistency and seamless usability across all devices. Delivered within just one week, the system supports global currency formatting, maintains brand integrity, and provides a secure, scalable foundation for future digital gifting campaigns.

Website / Mobile App

The Challenge

Clarks needed a digital gift card experience accessible via QR code and compatible with Apple and Google Wallet. While simple in concept, the project involved several complex requirements. The solution had to support multiple currencies across international markets and maintain a consistent, branded design within the rigid limitations of both iOS and Android wallet platforms. Brand compliance was critical, with clear CTAs and visual styling that aligned with Clarks’ identity. Adding to the complexity, the project needed to be completed within just one week, significantly ahead of a typical timeline. To support early marketing rollout, the system also required a static URL and QR code, while still dynamically populating wallet data like expiry dates in a secure, tamper-proof way.

The Solution

We delivered a secure, cross-platform digital gift card system that met all requirements within a seven-day turnaround. A static web address was created early, enabling Clarks to begin campaign rollout while our back-end logic securely populated wallet passes with real-time data through token-based authentication. We developed tailored wallet designs for both Apple and Google platforms, ensuring brand consistency despite customisation limitations. The gift cards supported multiple currencies and were tested across major devices for performance and usability. The result was a fast, scalable, and secure solution that upheld Clarks’ visual standards while enabling seamless user access across markets and devices.

THE RESULT

Result

The project was delivered on time, to specification, and with added value beyond the original brief. Key outcomes included:

Rapid Go-to-Market Readiness
By delivering the static QR and infrastructure early, Clarks was able to execute their campaign launch without delay, ensuring a seamless rollout across physical and digital channels.
Enhanced User Experience
Customers enjoyed a frictionless gift card experience that worked intuitively across all major devices and operating systems, reinforcing Clarks’ commitment to premium service.
Brand Integrity at Scale
The wallet passes upheld the Clarks visual identity despite technical constraints, allowing the brand to maintain consistency across digital touchpoints.

Secure and Scalable Foundation
The dynamic system architecture enables future iterations and use cases, such as promotional vouchers or seasonal campaigns, with minimal redevelopment.

Ready to start building your project with us?

We Grow Businesses Worldwide, Digitally.

Our Case Studies

Case Study

Clarks

United Kingdom

The client, Clarks – a globally recognised footwear brand, needed a digital gift card solution that could be accessed via QR code and stored in mobile wallets, ready for use across multiple markets and platforms.

Case Study