Action Behavior Center
Action Behavior Center is an organisation committed to supporting and providing therapy to children with autism. They are dedicated to offering a range of therapy services aimed at inclusivity and education to those children.
Digital solutions for Action Behavior Center.
Action Behavior Center is an organisation committed to supporting and providing therapy to children with autism. They are dedicated to offering a range of therapy services aimed at inclusivity and education to those children.
Industry
Healthcare / Applied Behavior Analysis
Location
United States of America
Technologies
WordPress | Semrush
Increased site speed according to Google Page Speed.
Improved on page user retention.
Increased user traffic over a 4 month period.
What We've Done
Slow Website Speed: Action Behaviour Center's website suffered from sluggish loading times, resulting in user frustration and increased bounce rates. SEO Issues: The website faced challenges with SEO, including URL structure issues, which negatively impacted their search engine rankings. Poor User Experience (UX): Navigating the website was difficult for users, especially when searching for specific centers or information.
Key Achievements
PageSpeed Optimisation: Atomic conducted a thorough analysis of the website's performance and conducted an optimisation to enhance PageSpeed. This included image compression, code minification, and server-side improvements to ensure faster loading times and a smoother user experience and reduced overall bounce rates. SEO Enhancement: To address the SEO issues, Atomic proposed a comprehensive SEO strategy. This involved restructuring the URL strings to incorporate region and location specifics, as well as implementing relevant schema markup to improve search engine visibility. Additionally, Atomic optimised meta tags and content to enhance organic search performance. Improved User Experience: Atomic conducted a UX audit to identify pain points in the website's navigation. Based on the findings, we helped to redesign the user journeys and implemented custom fields to streamline the process of finding centers and accessing relevant information. Additionally, we assisted with fixing a number of API issues they were facing with Google maps not showing on the site to avoid readers going offsite to find the centers location.
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