Clarks

The client, Clarks - a globally recognised footwear brand, needed a digital gift card solution that could be accessed via QR code and stored in mobile wallets, ready for use across multiple markets and platforms.

Digital Gift Card DesignUXUI

A Seamless Digital Gift Card Experience

We created a branded gift card system for Clarks, enabling secure downloads via QR code, with dynamic data handling and full compatibility across Apple and Google Wallet.

Industry

Footwear Retail

Location

United Kingdom

Technologies

React, Apple Wallet, Google Wallet, QR Code Systems

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Week Delivery Turnaround

Wallet Platforms (Apple & Google)

Multi

Currency & Market Support

Introduction

Clarks is a globally renowned British footwear brand, known for quality craftsmanship since 1825. With a rich heritage and a forward-thinking ethos, Clarks continues to blend tradition with innovation, both in their products and customer experience. Clarks approached us with the need for a digital gift card solution that could be delivered via QR code and stored in Apple and Google Wallets. The goal was to provide customers with a seamless, on-brand experience that worked across devices, markets, and currencies, all within an extremely tight timeline. The project required not only creative execution, but also robust technical infrastructure to ensure security, usability, and future scalability.

What We Did

We designed and developed a fully branded digital gift card system, enabling customers to scan a QR code and instantly download wallet-compatible passes. Our solution combined secure dynamic data handling with a static distribution link, allowing early marketing rollout without compromising functionality. By tailoring the UI for both Apple and Google Wallets, we ensured visual consistency and seamless usability across all devices. Delivered within just one week, the system supports global currency formatting, maintains brand integrity, and provides a secure, scalable foundation for future digital gifting campaigns.

The Result

The project was delivered on time, to specification, and with added value beyond the original brief. Key outcomes included:

Rapid Go-to-Market Readiness By delivering the static QR and infrastructure early, Clarks was able to execute their campaign launch without delay, ensuring a seamless rollout across physical and digital channels.

Enhanced User Experience Customers enjoyed a frictionless gift card experience that worked intuitively across all major devices and operating systems, reinforcing Clarks’ commitment to premium service.

Brand Integrity at Scale The wallet passes upheld the Clarks visual identity despite technical constraints, allowing the brand to maintain consistency across digital touchpoints.

Secure and Scalable Foundation The dynamic system architecture enables future iterations and use cases, such as promotional vouchers or seasonal campaigns, with minimal redevelopment.

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