Enbi
A refreshed digital home for Enbi, built around three specialist divisions: Automation, Insulation and Printing. Clean, structured design paired with subtle motion brings the new positioning to life.
A New Website for a Solution Driven Strategy
Enbi restructured its business around three core solutions: Automation Solutions, Insulation Solutions and Printing Innovation. Atomic partnered with Enbi to bring this new direction to life through a full website redesign. The brief called for a minimal, structured look and feel, one that could carry the brand consistently across every touchpoint. Alongside the design work, the site needed multilingual support, improved search visibility and a smooth migration from Enbi's previous platform, all without disrupting the business during the transition.
Industry
Engineering & Manufacturing
Location
Rochester, NY
Technologies
Next.js
The Challenge to Overcome
Enbi's previous website no longer reflected how the business operates. With three distinct solution areas now central to its offering, the site needed a clearer structure. It had to carry existing search rankings through the migration and support content across five languages without losing coherence across markets.
One particular challenge was hosting: ensuring the site was reliably visible in China. Through investigation and testing, we set up a custom VPS configuration that keeps the site running quickly while bypassing restrictions imposed by the Chinese firewall. Enbi also requested that maintaining and updating the website on an ongoing basis was straightforward and easy-to-use; design consistency across pages was an important element that was missing on their old website.
Our Approach
The new website uses GSAP animation for smooth transitions and interactive hover states throughout. The rounded corner shape from Enbi's logo carries through cards, buttons and other interface details, and a custom background pattern responds to cursor movement as visitors scroll.
We built the site on a custom Next.js stack, ensuring a fast, smooth experience with far less clunk than the previous WordPress site — and without relying on caching to get there. Alongside this, we developed a custom CMS optimised specifically for the front end, avoiding the heavy reliance on plugins and unnecessary code that had weighed the old site down. The dashboard is intuitive and structured so the team can easily update content and imagery, while also expanding sections using a flexible, modular section structure.
The custom CMS supports localisation across five languages, each fully SEO optimised. Enbi's brand guidelines were refined for consistent use across the website and printed materials, and the site was optimised for search throughout.
“Working with Atomic gave us a website that looks modern and feels properly ours. The structure makes sense, the brand is consistent everywhere and it works just as well for our teams overseas as it does here.”
Antony Carter
Chief Sales Officer
The Result
Enbi now has a site that reflects its three solution areas clearly, with a modern look and feel to match. Search visibility carried over successfully from the migration, and content is available in five languages. The end result is a robust, lightweight site with real potential to grow , a flexible alternative to the rigid constraints of the old WordPress build, delivered for a fraction of the cost and timeline than a traditional CMS platform such as Wordpress. This gives Enbi the foundations of a tech stack to build on with intelligent AI solutions in the future as the industry continues to grow.
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