Graham Perry on China
Revolutionising Reach: Atomic's Impactful Strategy for 'Graham Perry on China
Digital solutions for Graham Perry on China.
Graham Perry on China is a new and upcoming platform built with the sole purpose of disseminating news and commentary on China and the relations between it and other countries.
Industry
Media & Political Commentary
Location
Oxford, UK
Technologies
WordPress | Linkedin
Organic User traffic driven in the first month
Rehauled for a gorgeous Chinese branded web design
“"They recognised our technical shortcomings and helped us raise our technical knowledge to deal with things on our own."”
Graham Perry
What We've Done
The 'Graham Perry on China' platform encountered significant hurdles in widening its audience reach. Despite sharing insightful content exclusively on LinkedIn, limitations arose in reaching a diverse audience intrigued by China's socio-political landscape. Without a dedicated website, the platform remained confined to a single platform, constraining potential engagement and outreach within its reader base and global Chinese communities.
Key Achievements
To tackle these constraints, Atomic Digital Marketing devised a comprehensive strategy. In just three weeks, they crafted a bespoke WordPress website tailored to the platform's content. This culturally attuned site resonated with global Chinese audiences, encapsulating the platform's insights. Simultaneously, Atomic managed the platform's LinkedIn account, boosting engagement and directing traffic to the new website. Their adept tactics led to a 300% surge in LinkedIn engagement and organically drove over 1,000 visitors within the inaugural month, expanding the platform's audience base and disseminating profound narratives on China's global relations.
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