My Vital Metrics
Atomic boosted digital visibility by optimising PageSpeed, refining the user journey, enhancing branding, and delivering impressive SEO and PPC results.
Digital solutions for My Vital Metrics.
Transformed MVM’s outdated website, upgrading it from a lacklustre design to a modern, high-converting platform, while also achieving PageSpeed optimisation scores of over 90.
Industry
Health and Fitness Testing
Location
London, United Kingdom
Introduction
My Vital Metrics provides cutting-edge body measurement technology, delivering essential insights into body composition, body scanning, resting metabolic rate (RMR), and cardiovascular health.
Atomic boosted digital visibility by optimising PageSpeed, refining the user journey, enhancing branding, and delivering impressive SEO and PPC results.
“My website speed went metaphorically from 0 to 100 overnight. I have had excellent feedback on the new web design, and I’ve seen an increase in overall traffic. For the completed parts of the project I’m thrilled with the results.”
Owen Hutchins
Founder at My Vital Mertics, London, UK
What We Did
My Vital Metrics was grappling with a sluggish, outdated website that underperformed in mobile and desktop PageSpeed. The site’s design was misaligned with their brand identity, and there were noticeable gaps in their SEO and PPC strategies. This was hampering their online presence, SEO, and user experience, with mobile load times ranging between 24 to 45 seconds. Furthermore Atomic monitored user behaviour through Hot Jar to see if where user retention was being lost. From this information, Atomic combined the audit from the site backed by real data to enhance the user journey and increase sales.
The Result
Atomic Digital Marketing revitalised My Vital Metrics’ online presence. They significantly improved the website’s performance, with mobile PageSpeed jumping from 25 to 97 and desktop from 54 to 96. The mobile load time was reduced remarkably from 24-45 seconds to just 2-3 seconds, enhancing SEO and user experience.
Atomic’s efforts extended to realigning the website’s branding, refining SEO and PPC strategies, and providing a detailed data persona report for targeted customer insights. The revamped website now reflects a professional, engaging design in line with My Vital Metrics’ vision, effectively elevating user interaction and ensuring a lasting, successful digital footprint.
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