Case Study: AIN GROUP

United Kingdom

AIN GROUP manages five branches: AIO, XLP, AON, SLN, and MMA. While each logistics network offers slightly different services, their main focus is on fostering connections between businesses and cultivating lasting relationships.

30%
Lead Generation
12x
Improved on page user retention.

IMPROVED UI AND UX

AIN Group approached Atomic seeking a revamped website to attract leads. Atomic analysed user demographics for accounting services, devised a tailored user pathway, resulting in increased leads. Additionally, we integrated imagery for community imm

Introduction

AIN GROUP manages five branches: AIO, XLP, AON, SLN, and MMA. While each logistics network offers slightly different services, their main focus is on fostering connections between businesses and cultivating lasting relationships. By facilitating these connections, logistics companies can enhance efficiency and cost-effectiveness in fulfilling freight orders, ensuring swift movement of resources throughout the supply chain.

The Challenge

AIN Group approached Atomic with a pressing need for a complete overhaul of their online digital presence. Their existing website suffered from outdated design elements, including long-winded text sections that hindered user engagement. Navigating through the site posed significant challenges for both new and existing members due to its clunky user experience (UX). Moreover, the websites for XLP, AON, and AIO demanded immediate attention to bolster their security infrastructure with each website requiring a firewall while tightening up other security vulnerabilities.

The Solution

Our focus is on refining the user experience (UX) to aid new members in easily navigating logistic networks. Through clear design and navigation, we aim to boost engagement and sign-ups. We’ve crafted a unique logo and will establish brand guidelines to maintain our identity across all channels. Our UI design is simple, elegant, and functional, fostering extended engagement with a seamless browsing experience. Content is curated with a distinctive voice to drive lead generation and connect with potential customers. Backend infrastructure and site functionalities are optimised for better performance and scalability, utilising cutting-edge technology. Robust security measures are in place to protect our online assets and user data, ensuring a secure browsing experience.

Services

UX analysis, UI upgrade, Brand Guidelines and Logos, Content writing, Development App design App development

Technologies

WordPress | Semrush | Figma

WE GOAT THIS

Is your website due for a makeover? Atomic Digital Marketing is here to elevate your website's aesthetics and align it perfectly with your branding and visionary objectives.

The Results

30%
Lead Generation
12x
Improved on page user retention.
29%
Increased user traffic over a 4 month period.
Ignite Your Digital Journey.

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Ignite Your Digital Journey

Get in touch with us