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Atomic focused on creating a new UI design that highlights the high-quality fashion pieces Beckett offers. Additionally, Atomic worked on optimising user navigation to boost sales and improve user retention. A key goal was to ensure the Beckett Boutique’s story and foundational values, which contribute to its success and a vital part in showcasing on the website. Lastly, Atomic leveraged the Shopify CMS, enabling the client to easily upload products as needed.
THE RESULT
Atomic developed a highly polished, UI and UX-driven website designed to showcase the luxury products that Beckett has to offer. By focusing on intuitive user navigation and emphasising high-quality imagery of the products, Atomic successfully increased sales. The visual presentation of the products was central to enhancing the user experience, allowing visitors to engage more easily with Beckett’s exclusive collections.
Atomic also ensured that the website effectively communicated the story of Beckett Boutique. By highlighting the journey of its founders and their mission, the site reflected the core values upon which the brand was built, creating a deeper connection with the audience. The narrative helped reinforce Beckett’s identity as a luxury retailer with a strong heritage.
Since launching, Atomic has continuously improved the site by introducing new features to drive engagement and sales. One such addition is a ‘Sales’ tab, designed to make it easier for users to access promotions and special offers. Additionally, more product categories have been added to better showcase Beckett’s expanding range, ensuring that users can find the products they’re looking for with ease.
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