My Vital Metrics logo

My Vital Metrics

Atomic enhanced digital visibility by improving PageSpeed,user journey, refining branding, and achieving remarkable SEO and PPC results!

Overview

Atomic revamped MVM’s obsolete website, turning an old-fashioned, lacklustre site into a modern, high-converting powerhouse, while also achieving PageSpeed Optimisation scores over 90.
What we did:
Web Design / Web Development / SEO / PPC
Industry: Health and Fitness Testing
Location: London, United Kingdom
My Vital Metrics Layout
Introduction
My Vital Metrics provides cutting-edge body measurement technology, delivering essential insights into body composition, body scanning, resting metabolic rate (RMR), and cardiovascular health.
My Vital Metrics
My Vital Metrics Layout

My website speed went metaphorically from 0 to 100 overnight. I have had excellent feedback on the new web design, and I’ve seen an increase in overall traffic. For the completed parts of the project I’m thrilled with the results.

Owen at My Vital Metrics
Owen Hutchins
Founder at My Vital Mertics, London, UK
OUR WORK

What We Did

My Vital Metrics was grappling with a sluggish, outdated website that underperformed in mobile and desktop PageSpeed. The site’s design was misaligned with their brand identity, and there were noticeable gaps in their SEO and PPC strategies. This was hampering their online presence, SEO, and user experience, with mobile load times ranging between 24 to 45 seconds. Furthermore Atomic monitored user behaviour through Hot Jar to see if where user retention was being lost. From this information, Atomic combined the audit from the site backed by real data to enhance the user journey and increase sales.

My Vital Metrics Layout Home page
My Vital Metrics Layout
UX / UI

The Challenge

The MVM website had an overwhelming amount of information about services and packages, making it difficult for customers to find the specific services they needed and confusing navigation bar that often lead users to click off through frustration user experience.

The Solution

Atomic designed a mega menu to present the services more clearly. They enhanced the page structure and layout, detailing the benefits of each service and helping users determine which service was the most suitable. Additionally, Atomic organised the packages to clearly outline the differences and inclusions, making it easier for users to understand their options. These improvements boosted user retention on the website and increased sales.
My Vital Metrics Layout
My Vital Metrics Layout Home page

THE RESULT

Result

Atomic Digital Marketing revitalised My Vital Metrics’ online presence. They significantly improved the website’s performance, with mobile PageSpeed jumping from 25 to 97 and desktop from 54 to 96. The mobile load time was reduced remarkably from 24-45 seconds to just 2-3 seconds, enhancing SEO and user experience. Atomic’s efforts extended to realigning the website’s branding, refining SEO and PPC strategies, and providing a detailed data persona report for targeted customer insights. The revamped website now reflects a professional, engaging design in line with My Vital Metrics’ vision, effectively elevating user interaction and ensuring a lasting, successful digital footprint.

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