ROYAL LYMINGTON YACHT CLUB

Atomic provided Royal Lymington Yacht Club with a refreshed web design and logo, enabling them to stand out from competitors and attract new members across all age groups.

Overview

Crafted a visually striking and strategically planned user journey, utilising user mapping and competitor analysis, to ensure Royal Lymington Yacht Club stood out among the world’s top sailing clubs.

What we did:

Competitor Analysis | Website Design & Development UX/UI | Logo Refresh

Industry: Sailing and Leisure Clubs

Location: UK

Introduction

Royal Lymington Yacht Club’s rich maritime heritage has been firmly established over a more than 100 years of yachting excellence within the community of Lymington, the New Forest and beyond. The club enviable position overlooking the wonderful Lymington River gives unique access to the world famous Solent sailing area, South Coast and beyond. Offering top-notch facilities, training, and social programs for all ages. From thrilling races to serene cruises, RLymYC cements themselves more than just a club.

ROYAL LYMINGTON YACHT CLUB

OUR WORK

What We Did

Atomic delivered a comprehensive design transformation for the Royal Lymington Yacht Club, focusing on modernising their brand and enhancing user engagement.

We began by revitalising the club’s logo and brand guidelines, followed by detailed user mapping through wireframes. Additionally, we conducted an in-depth competitor analysis of the top three clubs globally, ensuring that RLymYC’s offerings were uniquely positioned. Fresh UI designs and animations were then crafted, bringing a contemporary feel to the club’s digital presence.

Finally, we meticulously developed these designs, ensuring a seamless, engaging user experience that would resonate with both current and prospective members.

LOGO

The Challenge

Atomic tackled the challenge of revitalising the Royal Lymington Yacht Club’s brand and logo identity. The club required a fresh, modern look that preserved its esteemed 100-year history and association with HRH, ensuring that any changes were subtle and not disruptive to both new and existing members.

The Brand

Atomic refreshed the logo and brand guidelines with a modern font and updated colour palette while preserving the primary colours from the existing guidelines. Additionally, we separated the pole from the burgee and added a ripple effect. Although these changes were subtle, they gave the logo a contemporary new appearance.