An online presence is quickly trending from what was once a question to what is now an essential part of any business, small or large.

Your Online Presence

If you are starting out or already running your own business, you will have no doubt asked yourself the question ‘Do I need a website?’ at some point. An online presence is quickly trending from what was once a question to what is now an essential part of any business, small or large.

Ever since the ‘high street’ was conceptualised it was because people knew they needed to show they are open for business. Today the desire is to be seen at the top of Google. Every venture in history has known it needs a shop front, the only thing that has changed is it’s now a digital one.

An online presence is whatever you need it to be. It is a business tool that you can use to transform your business offering or idea into a global hit, or a way to get the message around town. The beauty of the internet is that you can speak to everybody and you are visible to the world. 

It’s very easy to get drawn into the chasm of, shall I build it myself? Do I even need marketing? Does my website need to be a good standard? The truth is these questions are normal but don’t waste your time. Cut through it all and plan the steps you need to get from where you are to where you want to be, and I can guarantee that requires a website and one you can’t build yourself.

The first thing to consider is how does an online presence benefit you…



81% of shoppers conduct research online prior to contacting and making a purchase with a company yet 46% of businesses justify not having a website due to the belief they quite simply don’t need one. These two statistics sadly do not add up. These two statistics alone are are enough to justify building an online presence but then to top that, Weebly conducted research that found that 56% of the consumers said they don’t trust a business without a website! By not having a website, you are instantly and automatically losing the opportunity to get in touch with your audiences, with over 50% of people intersted in the products you sell instantly disregarding your business due to the fact you have zero online presence or a website.

Shoppers that conduct research before purchasing 81%
People that don't trust businesses without a website 56%


A website can be seen by everybody and is a central source of information. This has to be the simplest yet most overlooked reason for having a website. You cannot get better than a central source of information, one you can direct clients via your business cards to, or at your next event/seminar. Most importantly a good website saves you time, people can see who you are and why you exist instantly. 



Nearly 65% of the UK have Facebook alone. If you combine that with all the platforms out there we can safely say most people have at least one form of Social media. The best thing about having a website and using the technology available is you can really take advantage of what is on offer currently to boost your online presence. All it comes down to is how much effort you want to put into building your online presence as to how many people you connect with. 

One of the other huge benefits of owning a website is the insights that can be gained from tracking your website traffic, and then having the ability to make clever business decisions based on the evidence of these interactions. Having an online presence is irreplaceable and will mean you put as much effort as possible transforming what was just a website into a social media machine that guides your business towards success!



It puts you in front of your customers! A good website is one that puts you in the right position for your customers to hit the buy button. This may seem obvious but people don’t consider the functionality that can change how you manage your offering. Whether that’s just telling more people what you do, integrated CRM solutions to manage your growing client base or re-branding/re-launching your business as a thought leader. As time progresses and as your business hopefully grows, you need to have a solution that is adaptable, forward-thinking and scalable, which is exactly what a well-built website and online presence can be built to be. 


Whether you want an off the shelf website or are looking to boost your business, make sure you take advantage of the online resources available. If the question is even there, get in touch! Atomic has wealth of background in marketing combined with business experience stretching 35+ years – we are here to work with you to achieve targets one step at a time!

Enquire below for information about how we can help you with your Web Design, SEO, PPC, Social Media Marketing or even CRM setup.

Your Online Presence: 4 Reasons you need a website – Written by Simon Thomas

Business Development Consultant at Atomic Digital Marketing

Simon Thomas - Atomic Digital Marketing Company in Cheshire - Managing Director & Head of Business Strategy

27 Apr: Top Web Design Trends 2020

An insight into web design trends 2020 to help you improve customer experience and drive lead generation.

30 Apr: Failed Digital Marketing Campaigns and Why They Failed

Whether that’s to do with how it’s been executed or how it has been received, and the end result of a failed digital marketing campaign can be a huge mess that could really ruin your brand that you’ve worked so hard to create. Learn from these failed digital marketing campaigns.

21 Jul: Social Media Marketing for Dummies

Things everyone should know before getting into Social Media Marketing to ensure they get the most out of it!

29 Jun: Top 4 Social Media Ad Platforms for Small Businesses

As a business owner who is eager to grow their business online, it can be tempting to try out different social media platforms to advertise your products and services. However, these platforms cater to different audiences and interests. That is why you must know how each platform works to see whether it is ideal for your business.

17 Jun: What is a niche in business & what can it do for you?

An insight into web design trends 2020 to help you improve customer experience and drive lead generation.

11 Jun: 5 Benefits of Social Media Marketing

With the majority of your customers and prospects being on the internet, it is apparent that you need to be on social media to succeed. It allows you to reach more people, connect better with your target audience, establish better brand awareness, and convert more leads into sales. Due to its many benefits, businesses have been incorporating social media into their digital marketing strategies as a must-have.