Digital marketing is a dynamic and complex field that is constantly evolving with new tools and technologies. Most notable recently is the release of powerful AI which is being incorporated into search engines, chat bots, browser extensions so on as we speak.
The AI race is on with Google’s launch of BARD, Microsofts own AI Assisted Bing Search and Chat GPT, which has grown faster than any platform ever released hitting over 100 million users 2 months after launch.
With this emergence of artificial intelligence (AI), chatbots and AI Assisted search digital marketers have access to a range of powerful tools to assist them in creating and running successful PPC, SEO and social media campaigns. Here’s how AI is affecting these pillars of digital marketing:
PPC Campaigns:
Pay-Per-Click (PPC) advertising is a popular remit of Digital Marketing, which that involves placing ads on search engines or websites and paying a fee every time a user clicks on them. However, managing PPC campaigns can be a challenging task – especially when you have a large budget and multiple campaigns to manage. AI is increasingly becoming more important in assisting us navigate through this minefield.
With the help of AI, digital marketers can automate and optimise their PPC campaigns, making the process much more efficient. AI-powered tools can help with keyword research, ad targeting, bid management, and ad copy optimisation. Once the correct conversion tracking setup is in place, these tools can analyse vast amounts of data to identify patterns and trends. This allows digital marketers to make data-driven decisions and maximise their ROI. By leveraging AI, you can sit back, relax, and let the robots do the work while you reap the rewards.
If you still can’t manage this yourself due to time constraints and such, get in touch 🙂 We would be glad to help as an award-winning PPC Agency based in the UK.Â
SEO Campaigns:
Search Engine Optimisation (SEO)Â is the practice of optimising your website and content to rank higher on search engines like Google. SEO is a crucial part of any digital marketing strategy, as it helps drive organic traffic to your website.
However, SEO can be a complex and time-consuming process, with many factors to consider – including keyword research, assisting with content creation and research, link building, and even website optimisation. This is where AI can be a game-changer.
AI-powered SEO tools can help automate many aspects of the SEO process, from identifying the best keywords to helping you optimise your website for search engines. AI algorithms can analyse search patterns and user behaviour to identify the most relevant keywords and phrases to target, with associated keyword volumes, difficulty to rank etc (See below for an example from Chat GPT).
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These algorithms can also analyse your content and suggest changes to improve your on-page SEO. By leveraging AI, you can take your SEO efforts to the next level to drive more traffic to your website – and all without needing a 10 person team to do so.Â
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Again, Atomic have an expert SEO team should you ever wish to seek external help for your business.Â
Social Media Campaigns:
Social media marketing is a powerful way to connect with your audience and promote your brand. However, managing social media campaigns can be a time-consuming task – especially if you have multiple platforms to manage and a lot of content to create. That’s where AI comes in.
AI-powered social media tools can help streamline and optimise your social media campaigns, making the process more efficient and effective. These tools can help with content creation, post scheduling, engagement tracking, and audience analysis.
AI algorithms can analyse social media data to determine the best times to post, the most engaging content, and the best ways to reach your target audience. By leveraging AI, you can improve your social media presence, increase engagement, and drive more traffic to your website – whilst saving a helluva lot of time in the process!
Conclusion
In conclusion, AI is transforming the world of digital marketing and the way that Digital Marketing Agencies like us by providing powerful tools that can help digital marketers create and run successful campaigns.
By leveraging AI-powered tools for PPC, SEO, and social media, digital marketers can streamline their processes, make data-driven decisions, and maximise their ROI.
So, why not embrace the power of AI and take your digital marketing campaigns to the next level?
