Ward Goodman

Atomic crafted meticulous designs to showcase Ward Goodman's expertise and drive lead generation in a highly competitive market.

Animated LogoWebsite DesignWebsite DevelopmentUXUIPPCSEO

Expertise Meets Digital Excellence

Ward Goodman engaged Atomic to revamp their website. By analysing user demographics and tailoring the user journey, Atomic boosted lead generation.

Industry

Finance

Location

United Kingdom

Technologies

WordPress, Custom UI/UX, Google Analytics, PPC, SEO

Visit Live SiteVisit Live Site

+42%

Average session  duration increase

+65%

Increase in conversion rate across service pages

+110%

Organic traffic uplift within 3 months post-launch

Introduction

Ward Goodman, an accounting firm in Southern England, specialises in delivering exceptional services in Accounting, Wealth Managers, Financial Planners and Tax Advisors whilst fostering a strong sense of community among its clients and the local Dorset community.

“We have been working with Atomic for the first half of the year now, and have offered a fantastic service, extremely knowledgeable and up to date with the latest marketing trends. Very tailored made to our company needs, and always very quick to respond! just a great team all round!!”

Roger Duckworth

Director, Ward Goodman, Dorset, UK

What We Did

Atomic was tasked with streamlining the cluttered existing sitemap, ensuring that clients could easily find their desired services within two clicks and quickly contact Ward Goodman’s customer service with their needs. In addition, Atomic designed a visually appealing, minimalist website that prevented content overload, making it easy for users to engage.

The design focused on building trust and showcasing expertise, while also being optimised for SEO to drive traffic and generate inquiries for the service pages. The result was a user-friendly, efficient platform that enhanced the client experience and supported business growth.

The Result

Atomic delivered impressive results by optimising the website to enhance both user experience and lead generation. First, Atomic conducted a thorough analysis of the website’s performance, implementing key PageSpeed optimisation measures to improve loading times and overall efficiency. They also carried out a detailed audit of the sitemap, identifying redundant pages and confusing navigation paths. By streamlining and reorganising the content hierarchy, clients could easily find the services they needed. A clear, user-friendly navigation menu was introduced, ensuring that clients could access their desired service within two clicks from the homepage, while improved labelling further enhanced the user experience. Atomic strategically placed call-to-actions (CTAs) throughout the services pages, enabling customers to contact Ward Goodman effortlessly at any stage. Throughout the sitemap refinement, SEO was carefully considered, ensuring that existing search engine rankings were preserved and lead generation remained robust. This comprehensive approach resulted in a more streamlined, accessible, and efficient website.

Like What You See?

Let's Get StartedLet's Get Started

Related Case Studies

View All ProjectsView All Projects

Clarks

Digital Gift Card DesignUXUI

The client, Clarks - a globally recognised footwear brand, needed a digital gift card solution that could be accessed via QR code and stored in mobile wallets, ready for use across multiple markets and platforms.

View Project