Web users expect the websites and pages that they visit to be easy to access and to load lightning-fast. That’s why Google has made page speed one of the top ranking factors in assessing a website’s quality.
Google Page Speed Optimisation page speed is important to keep users on your page and improve your website’s search rankings. Read on to learn more about the importance of Google Page Speed Optimisation, the three primary factors that will improve your site’s speed, and the top Google SEO tips to implement.
WHAT IS GOOGLE PAGE SPEED AND HOW DO I CHECK IT?
Google’s algorithms are constantly judging your site’s quality and performance. The first ranking factor that an algorithm takes into account is your site’s speed. If users can’t quickly access and read your content, then they may simply leave – and never return. Therefore, If your site is unresponsive and slow to load, then it will affect your search engine ranking.
Google is encouraging websites to improve their page speed to have an optimal experience for users. Google has created a tool that can help you understand your page speed and identify areas for improvement called Google Page Speed. This tool will show you how fast your site is and where you can make improvements.
THE 3 MAIN FACTORS THAT DETERMINE GOOGLE PAGE SPEED
First, you have to understand the three main factors that will determine your page speed, these factors are:
- ‘Critical Rendering Path’: This is the route that your browser takes from your server to the browser window. If your renderer is slow to load, then it will affect the speed of the whole page. Make sure you have enough resources available to render all the images, scripts, and other resources on your website.
- ‘Resource Request Ratio’: This is the amount of time that your browser takes to load the page itself. If your browser takes too long to load, then users will leave your site because they can’t access it.
- ‘Request Completion Percentage’: This is the percentage of the total requests that your server has finished processing. This is determined by the ‘request length’ and ‘request complexity’.
SEO TIPS For GOOGLE PAGE SPEED Optimisation
Now that you know what affects page speed, here are some SEO tips to improve your site’s Google page speed.
- Avoid Lazy Rendering: As mentioned above, the amount of time it takes your page to render will affect your page speed. That’s why you want to make sure that images and other resources are loaded as soon as possible.
- Keep Your Images Small: Using large images that take a long time to load will affect your page speed. That’s why you should try to keep the size of your images as small as possible.
- Use HTTPS: Search engines like Google can help improve your page speed if you enable HTTPS on your website. In fact, Google has found that websites that are not using HTTPS are 28% slower.
- Minify Your Code: One of the best ways to improve your page speed is to minify your code. When you do this, you can reduce the amount of resources that are being loaded into your page.
- Reduce the ‘request length’ and ‘request complexity’: The length of your requests and complexity of each request will affect your page speed. That’s why you should try to make your page as short as possible and avoid using too many resources.
Google’s page speed factors are more important than ever to your websites search engine ranking position. These are just a few SEO and Google Page Speed Optimisation tips to help improve your site’s speed and ranking.
Also, since Google has already updated their ranking factors a few times, it’s best to make sure to follow up to date SEO practices to ensure your website’s success.