Facebook Ad Formats Photo

Facebook Ad Formats: How to Design the Perfect Ad

Facebook ads are great for businesses. They offer a cost-effective way to market your brand and target a hyper-specific audience, or reach an audience that may not be accessible via traditional media. 


So your Ads need to look great. That’s why your Facebook Ad Formats are so important. But getting them to look professional isn’t easy. There are lots of different elements that need to be considered when designing an effective ad.

From image selection and text copy, to visuals, color palette, and more, this article will tell you everything you need to know to create a perfect Facebook ad!


Facebook Ads can be used to meet many goals depending on your business. The following are some key questions you should ask yourself before designing your ad:

  • What are you business’ goals

  • Who do you want to reach?

  • What’s your budget?


You can then start to think about:

  • What type of image/text copy will work best for your audience?

  • What areas will the target audience be interested in the most?

  • How much time is available for creating your ads?


Once you’ve answered these questions, it’s time to start designing!

Quick tips

First, decide what type of image/text copy you want to use. It’s important that whatever images and text copy you choose to have a similar theme and fall in-line with your brand guidelines. The text should be short and easy to read while the images should be engaging or humorous.


Next, select an area that may interest the target audience so they can see where they’ll be taken on your site. Maybe you’re trying to get people on Facebook who like dogs or are interested in cars. Maybe there is something specific about a certain city that would appeal more than others.


Finally, it’s time to create an ad! This article provides tips on how different Facebook formats with their own unique layouts look and feel.

Image Selection

This is one of the most important factors in creating a perfect ad – it helps establish your brand’s personality. 


Keep in mind that there are two types of images: static and moving images. Static images include photos or text-based content like messages, quotes, or memes that don’t have any animation or sound effects associated with them.


Moving images are videos or gifs with sound effects or voiceovers such as videos promoting a product launch or gifs with lyrics from music playing in the background.

Use colour to create associations

Of course, the colours you use will depend on your business, industry, customers, culture and any number of things, but it can help, when formatting your Facebook Ads to create some kind of colour palette branding that remains consistent throughout your advertising. 


This can help to create associations with your brand and helps your ads to be more easily recognisable – this is especially important when it comes to retargeting efforts.

Layout & Copy Placement

When choosing your Facebook Ads Layout, keep in mind  keep in mind the focal points – where do you want people to look and what is the most important part of the Ad? It could be the copy, or the image, or a Call to Action. Given short attention spans of social media users, this can be a make or break decision. 

The Copy - What do you want to say

Once you’ve chosen your Facebook Ad Format and users are paying attention, you should make sure that your Ad copy is clear concise & engaging. You want to hold users’ attention and get your message across in as little time as possible! 

The actual text content of your ads depends on your goals – What do you want people to do after they’ve seen your ad? Buy Something? Visit your website? Learn about a new offer or an upcoming event? 

Think about your brand, your goals, the user themselves, and finally make sure that your content is keyword optimised for maximum Search Engine Optimisation, and to reach the right users! 


Facebook Ads can be great for meeting your business goals if used correctly, and your formatting is key to success. Pay attention to Visual Images, Colours & Layout, and finally, the text itself & your Facebook Ad Format will be ahead of the rest.

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