Local SEO vs Global SEO: What’s the Difference?

The internet has changed the world in a lot of ways. It’s given us access to information that was inaccessible for centuries and made it easier than ever to reach potential customers. That’s why it’s important to have a well-optimized website. A well-optimized site will rank higher in search engines, which increases traffic and ultimately, sales. SEO is an acronym for Search Engine Optimization, which is the process of getting your site ranked high on search engines like Google. However, there are two types of SEO: Local SEO and Global SEO. Local SEO helps your business get found locally by customers who are looking nearby while Global SEO helps your business get found globally by people who are looking anywhere across the globe. In this post, I want to explore digital marketing trends and help you decide what type of SEO is right for you!


What Is Local SEO?

Local SEO is a process of optimizing your site to rank higher on search engines in your local market or region. This is the most popular form of SEO because business owners are trying to rank their sites for people who are looking for businesses close by. Businesses that operate locally, like restaurants, coffee shops, and hair salons will do well with Local SEO to get found in their target market. The goal of Local SEO is to have your site rank high in the search engine results pages (SERPs) when people search for businesses like yours.


What Is Global SEO?

Global SEO is the process of optimizing your website for search engines that are found across the globe. In this type of SEO, you optimize your site for international audiences. This can help your business get found on sites like Google, Yahoo, and Bing. There are a few things you need to do to get started with Global SEO. The first thing is keyword research. You need to come up with keywords that will be relevant to people all over the world so your site will rank higher in different countries


Local SEO vs Global seo

Local SEO: Local SEO is typically for businesses who are in the same location, like a restaurant in your city. With this type of SEO, you want to ensure that you’re indexed with Google My Business and all of the other major map application services, like Google Maps and Bing Maps. You also want to make sure that you’re listed on every possible local directory and review site.

Global SEO: Global SEO is typically for businesses that are far-reaching, like an online retailer with customers across the globe. With this type of SEO, it’s important to have a website that’s optimized and coded properly so it can handle traffic from all over the world. Ideally, you want to rank well on international search engines as well as your own country’s search engine. For example, if you have a business based in New Zealand but would like to sell products internationally, then it’s important to optimize your site for Google.co.nz as well as Google.com or Bing.co.nz (if applicable).


On-Site SEO

Visitors to your site need to see your business on the first page of Google search results. If not, they will find one of your competitors who is more prominently ranked and choose to purchase (or enquire) from them instead. It’s important to have a well-optimized site for local SEO because it makes it easy for customers looking nearby to find you. On-site SEO is about making sure every part of your website is optimized for keywords that lead people to purchase from you or generate a lead.


Off-Site SEO

Off-Site SEO is the practice of optimizing your site by publishing on other sites across the web (blogging, guest blogging, press releases, etc.) and social media. This type of SEO is great for building a brand and attracting new leads. With Off-Site SEO, you can promote your content to multiple sites and reach people who you may not have reached otherwise.

Local SEO Benefits

Local SEO is often the best choice for small businesses. Local SEO helps your business rank higher in search engines when someone is looking locally. For example, if someone wants pizza delivery in San Diego, they might Google that phrase and your site would show up on their screen alongside all of the other local pizza places they could order from. And because people are searching nearby, you don’t have to worry about  customers who live too far away. Instead, you just need to make sure that your phone number and address are prominently displayed on your website so they can contact you quickly.


Global SEO Benefits

A benefit of using Global SEO is that it helps your business rank higher on search engines across the globe. More people will be able to find your business and you’ll have more potential customers to choose from. This is a great option if you want to expand your customer reach and grow internationally.  

If you are planning to use Social Media in conjunction with your SEO strategy, another advantage is that Global SEO offers increased social media results through localized optimization. When optimizing for a specific country or region, social media platforms like Facebook will recognize the content as relevant and show it high up in search results due to geo-targeting features.



It’s not always easy to figure out your SEO strategy. Do you focus on local SEO or global SEO?

The answer is that it depends on your niche. For example, if you have a business that serves a local region, then you’ll need to focus on local search engine optimization. If you don’t meet this criterion, then a global SEO strategy might be more appropriate for you.

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