Why You Should Use Shopify

4 minutes

Every business owner wants to land as many sales as possible. This article serves to highlight why you should use Shopify, an incredible powerful and easy to use eCommerce Platform to propel your store for years to come.

In recent years, eCommerce has grown enormously, and it’s becoming more critical to make your products available online.

How can you get your eCommerce store set up quickly and easily? Shopify is an excellent option for any new business or an existing one interested in migrating their store online. Let’s look at a few reasons you should use Shopify to create your new eCommerce site.

Easy Setup and Customization

You can quickly set up your eCommerce store on Shopify using the two-week free trial. Start by choosing a name and registering a domain. Then, list your products and upload pictures of them.

If you run into any snags during the process, you can count on help from Shopify’s 24/7 support team by phone or online. After the free trial, you’ll pay about $30 per month for an entry-level plan.

You can design the site yourself without needing technical expertise, making Shopify a superb option for startups.

Mobile-Responsive Interface

Many internet users access the web using a smartphone, so your store needs to be responsive for mobile devices as well as PC. The Shopify platform takes care of that for you, allowing you to offer your customers a smooth and enjoyable experience on any device. You can do this through pre-built templates which should come pre-mobile optimised or if you are looking for a more customised solution to differentiate your business, Atomic Digital Marketing do offer custom Shopify Web Design and Development packages.

Outstanding Security

Shopify uses strict security measures to protect users’ sensitive data. The team is always searching for ways to protect information better.

Security updates occur automatically with no downtime, unlike some platforms where upgrades can affect operations.

Multiple Payment Methods

Shopify offers your customers several ways to pay for their purchases. These include:

Credit card
PayPal
Amazon
Deferred payment

Credit card payments are processed using a service called Shopify Payments. The funds from each day’s sales are transferred to your bank account in one lump sum. There’s a fee for this service, and it’s automatically deducted before the funds are sent to you.

PayPal and Amazon also charge for their services. The deferred payment option allows customers to pay later, but you still receive the amount at the time of purchase.

Super-Fast Loading Speed

Loading speed is critical for any online website as internet users leave sites that take too long to load. With Shopify, you don’t need to worry about this. The platform optimizes its hardware and software to offer good speeds and frequently monitor loading speed and performance. If you are looking to optimise your site’s speed and user experience even further, Atomic does have a dedicated Shopify Site Speed Optimisation service.

Extensive Reporting Capabilities

Shopify offers a wide range of reporting options. You can see an overview of sales data on the main dashboard, including website visits, number of orders, and returns. You can also generate reports with information like:

Sales over time
Sales by product
Sales by channel
Customer sales
Profit margin
Profit by product or product variant

Besides sales reports, you can generate financial summaries that your accountant can use for tax calculations. They include information like sales, expenses, gross profit, sales tax collected and gift card liability.

If you choose to subscribe to more expensive plans on Shopify, there are additional custom reports available.

Apps for Management, Marketing and More

Shopify offers over 7,000 easy-to-install apps in 12 different categories. They allow you to manage your store using your mobile phone among others. You can answer customers’ questions, update products and track orders from anywhere.

Apps can also help you market your business. For example, if you need help with SEO optimization, you can find a tool in the Shopify App Store for just this. For more advanced Shopify Digital Marketing Strategies via Facebook Ads or Google Ads, or even a long-term advanced eCommerce SEO strategy, Atomic can assist with both to bring your new Shopify Store the sales it needs.

Fulfilment Network

If you sell physical products, you know it’s often challenging to guarantee timely and accurate delivery. You typically need to keep inventory or depend on a third-party logistics firm.

Shopify offers a network of warehouses that can help you ship products to customers more efficiently. You sell the goods, and the fulfilment network separates, packs and ships them automatically from the warehouse nearest the destination.

Integration Possibilities

As your business grows, you’ll want to automate as many tasks as possible. Integrating your Shopify store with accounting software is one way to increase productivity.

You can link Shopify to several accounting systems, such as Xero or QuickBooks. Some applications charge a monthly fee, while others have a price that varies based on sales volume.

If you use an inventory management system, you’ll likely want to integrate Shopify with it, too. The platform is compatible with most major inventory management applications.