In today’s world, if you want to discover new products or services, find local restaurants (Local SEO), or look up the time a store closes you do one simple thing: Google it.
Google is the single most important sales tool available to business owners today. And when you look at the stats it’s easy to see why:
- On average, 5.6 billion Google searches are made every single day
- It’s used heavily by every age demographic
- And it’s available in over 100 countries worldwide.
Google has transformed itself into an everyday necessity, and in the process, it has created opportunities for business owners which didn’t exist as recently as 20 years ago. It has the power to generate qualified leads and exposure on a greater scale than all other resources combined. Which is what makes Search Engine Optimisation (SEO) so crucial to the success of modern businesses.
Why is SEO important?
SEO unlocks the potential of your website by making it’s content easily accessible to Google and other search engines. To put it simply, SEO gets your products/services in front of the people who are highly likely to buy them.
It’s a known fact that SEO provides one of the best conversion rates of any sales channel. That’s because it lets the customer come to you, unlike ads it’s completely unintrusive. For example if you own a hardware store, and somebody Google’s “where to buy a hammer”, it’s highly likely that searcher will make a purchase when they land on your website.
A well optimised website does the hard work for you when it comes to customer acquisition, freeing you up to focus on other things! And that’s not all.
The other core benefit of SEO is that it provides long-term results. Once your site has built authority by meeting the requirements set out by Google, it’s pages will rank highly for as long as the site is up and running. Thereby, providing you with qualified leads every single month.
This is in stark contrast to PPC and other paid media options which stop generating leads as soon as you stop investing money into the platform.
How does SEO work?
Search Engine Optimisation is a process, things aren’t as simple as creating a website and then leaving the rest to Google. To have your website appear on Google’s first page, you must adhere to Google’s guidelines and standards.
When calculating its results pages, Google takes over 200 ranking factors into account for each website. These include errors in your site’s code, the number of links (Link Building Services) pointing to your site from external sites, and the overall user experience that your site provides.
What SEO professionals do when working on your website is to make sure that it meets Google’s standard for as many of these ranking factors as possible. This is the only way to reach the first page.
Why is reaching the first page important?
The higher your search position, the more traffic your website will receive – plain and simple.
As the above graph from Backlinko shows the percentage of clicks each search position receives. The number #1 result get’s 10x more traffic than the website in tenth-place!
To make matters worse, 89% of all clicks happen on the first page with many searchers not bothering to check the second page at all.
In short, if your website hasn’t reached the front-page it probably won’t be generating much traffic.
How much does SEO cost?
The answer to this question is totally dependent on the client and the health of their website (if you have one already) and also SEO requirements (Local SEO, E-commerce SEO, International SEO etc). Atomic is a Digital Agency offering affordable SEO, offering a number of pricing options to suit the needs of any client. Rest assured, all of our packages will provide your website with optimisations that will lead to more traffic and more organic conversions. The second thing to consider is what type of website you have. If you have a completely custom web design, this can quite significantly affect the work required from an SEO perspective.
If you currently don’t have a website or looking to improve your existing website, Atomic offer creative web design services for both templated, hybrid or completely bespoke web design, designed to help your website convert and rank on Google and other major search engines.
What Should I do Next?
If you would like to get an insight into how many SEO errors are on your site, you can use our free SEO audit tool for a thorough report.