When you Will need SEO Migration Services

Don’t become victim to a mismanaged website migration and get in touch today.

If you are looking to rebuild, rebrand, move domains or re-organise/re-structure your web presence and wish to migrate your SEO in the process, look no further. 

Atomic Digital Marketing is a UK SEO Agency comprising of a team of SEO Migration experts to ensure your website is migrated successfully without losing valuable SEO or page speed. Time and time again we see brand new sites launched that look fantastic but where zero consideration has been placed on the migration of your hard-earned SEO.

Get in touch today to enquire about our SEO Migration Services. 

We love our SEO clients, and they love us!

What Clients Say About our SEO Migration Services

ENBI beeldmerk FC DIELEMAN 1

As managing director at Enbi Global, it was made known to me that our SEO was suffering heavily. Atomic first conducted a site SEO audit which identified where our issues lay, and then subsequently worked on the website for the following week ironing these issues out. Following the work, our site optimisation score increased to around 94% and our rankings began to improve

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Ellipse 6
Antony George
Managing Director, Europe at Enbi Global, Inc, USA
water

Atomic goes above and beyond on all projects we hire them for. They’re focused and driven and get things done quickly. Their work was very impressive from the start and they are a pleasure to work with. I definitely recommend them!

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Kaari Purstell
Business Development Coordinator at Watermill Group, USA
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“Thanks to the efforts of the team, the launch of the superb new website led to SEO rankings improving and organic traffic increases of 30% after only two months. The team’s workflow was extremely adaptable as they were able to apply changes to the project almost instantaneously. Couldn’t recommend this

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Jason Kan
COO at CRCC Asia, Shanghai, China
Siemens Financial Services

Siemens

They are very easy to work with, at an early stage they built a full project scope document and we have weekly meetings to discuss key deliverables for that week. With regards to their strategic mindset, they’re not afraid to challenge if they think there’s a better way of doing things and we found this very refreshing.

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Louise Cook
Digital Content Manager, Siemens Financial, Slough, UK
Promote Poynton

I wish I could add extra stars to this review. We have been using Atomic now for two of our companies’ websites and can honestly say I’ve never experienced a company who has gone over and above expectations as Atomic have. Their help and consultation have been immeasurably valuable to our businesses, not to mention they have produced two stunning websites for us on a very fair budget and perfectly on time. I really couldn’t recommend them enough.

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Lucie Hood at Lavella
Lucie Hood
Founder at Promote Poynton, UK
Handling Concepts Logo

Handling Concepts

Very happy with our service from Atomic Digital Marketing. They have vastly improved our core web vitals and we are already seeing great results from this. I would highly recommend using them if you have a slow WordPress website and are looking to get your PageSpeed scores to 80-90. I will be looking to work with Atomic for our future projects.

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Lauren Barrett
Marketing Executive at Handling Concepts, Stoke Prior, UK
Screenshot 2022 02 21 at 14.53.22

Atomic Digital Marketing have created the most beautiful website for our new business. They worked with us on our vision and offered their own expertise, advice and guidance to get it exactly how we wanted… even when we weren’t so sure ourselves! They delivered quickly and on a fair budget too. They will always be our go-to company for all things digital marketing! A special mention to Matt and Jane who have always been on hand to help with our many, many questions along the way. You guys have gone above and beyond and we couldn’t be happier with the results. Thank you all so much.

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Lucie Culley from Wooflinks
Simon Hood
Business Director at Wooflinks, UK
My Vital Metrics Logo

My website speed went metaphorically from 0 to 100 overnight. I have had excellent feedback on the new web design, and I’ve seen an increase in overall traffic. For the completed parts of the project I’m thrilled with the results.

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Owen at My Vital Metrics
Owen Hutchins
Founder at My Vital Mertics, London, UK
Ward Goodman

We have been working with Atomic for the first half of the year now, and have offered a fantastic service, extremely knowledgeable and up to date with the latest marketing trends. Very tailored made to our company needs, and always very quick to respond! just a great team all round!!

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Roger Duckworth
Roger Duckworth
Director, Ward Goodman, Dorset, UK
The Cosmetic Dental Gallery

The Cosmetic Dental Gallery

Atomic has exceeded expectations and delivered excellent results for my companies. Their development team is knowledgeable and very creative. They listen to your feedback and implement changes in an amazing time frame. The communication between my account manager Gemma and myself has been extensive and they reply to emails almost immediately. This team knows what they are doing and focuses on developing an excellent relationship with their customers. I highly recommend Atomic to anyone looking for web development or marketing services. Thank you, Atomic.

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Hartej Matharu
Owner of the Cosmetic Dental Gallery
Brandspeak Logo

Obviously, the results are the most important thing for us, but so too has been their commitment and enthusiasm. It’s clear they are committed and determined to deliver above and beyond expectations.

Their overall style is highly collaborative. We have had weekly, online meetings with no less than 3 Atomic consultants present on each call. If and when we have issues or questions, they are handled quickly, often within minutes. they also have an impressive range on online project management tools, all of which they have given us access to, making all of their work highly visible and responsive.

 

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Jeremy Braune
Managing Director
Rethink Tax - Web Design Projects

Rethink Tax

I approached Atomic Digital Marketing to modernise and SEO optimise my old dinosaur of a web site. They firstly UX/UI designed and prototyped my new website and then built the entire thing within two months. Not only am i absolutely thrilled with the outcome of what they have produced, so too are my clients. Anyone looking for a solid transparent hardworking and quick turn around team, i cannot recommend Atomic enough.!!! Special thank you to Timmy who is my account manager for such clear communication and rapid response to my emails
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Martin Beadle
Director & Owner
Skills STG Logo

Skills STG

The team did a great job at building a website for our first aid training business. I’d recommend Atomic to anyone looking for a good design which also has a focus on SEO site structure.
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Mark McShane
Managing Director
Evolution Power Tools Logo

Evolution Power Tools

I always doubt the claims of 3rd party tech agencies but received 1st class, rapid service that was right on price and exceeded the deliverables that we had agreed with them. Atomic Marketing know their stuff and delivered for Evolution Power Tools. Easy to work with, quick to respond and exceeded our expectations. That doesn’t happen often. Thanks for the excellent work.
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Simon Clark
Managing Director
Mobile Padel favicon

Atomic Digital Marketing helped the client generate leads and referral customers. The team was always available for any questions and calls to discuss elements of the website build. They used Agile methodology to iterate quickly and provide guidance on the UX experience and that we could iterate quickly and Tim, Justin, Robyn & Peter where always available for any questions we had, calls we needed to discuss elements of the website build and to try provide guidance on the UX experience.

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Michael Price
Chief Operating Officer

website SEO Migration Services

How SEO Migration services Work

Pre-Migration Audit

This audit serves as the foundation for the entire migration process. It provides critical insights into the current site's strengths and weaknesses, allowing the team to prioritise risks and opportunities, such as high-value pages that need special attention or technical issues that must be addressed. By thoroughly understanding the existing site's performance, we can make informed decisions throughout the migration process and establish clear benchmarks for measuring success post-migration.

Stage 1

Planning

The planning phase is crucial for ensuring a smooth and successful migration. It involves not just creating a timeline, but also anticipating potential challenges and developing strategies to address them. A well executed planning phase can significantly reduce the risk of unexpected issues and help maintain SEO performance during and after the migration.

Stage 2

Redirection strategy

A carefully crafted redirection strategy is essential for preserving the site's SEO equity and ensuring a seamless user experience. This involves more than just creating a list of redirects; it requires a deep understanding of the site's structure and user journey. We have to consider factors such as URL parameters, potential redirect chains, and how to handle pages that won't have a direct equivalent on the new website. A well-implemented redirection strategy can help maintain rankings, prevent 404 errors, and ensure that users and search engines can easily navigate the new site structure.

Stage 3

Content optimisation

Content optimisation during migration is not just about maintaining current performance, but about seizing opportunities for improvement. This process involves a content audit to identify underperforming pages, outdated information, or content gaps that can be addressed in the new site. It's also an opportunity to improve the overall content strategy, ensuring that each page serves a clear purpose and targets relevant keywords. By optimising content during migration, businesses can often see significant improvements in search visibility and user engagement post-launch.

Stage 4

Technical SEO

Technical SEO is the backbone of a site's search performance, and a migration provides an excellent opportunity to address long-standing technical issues. This involves more than just basic optimisations' it requires a holistic approach to the site's technical health. We have to consider server configuration, URL structure, internal linking and international targeting (if applicable).

Stage 5

Testing

This phase is critical for identifying and resolving issues before they can impact live performance. This process should be comprehensive and iterative, involving multiple rounds of testing on staging environments. It's not just about checking for errors; it's about ensuring that the new site meets or exceeds the performance of the old one in all key areas. This includes comparing key metrics between the old and new site, such as page load times, crawl efficiency and rendering on different devices.

Stage 6

Monitoring

Post-migration monitoring is an ongoing process that extends well beyond the initial launch. It involves not just tracking metrics, but interpreting data to understand the full imp-act of the migration. This includes regular performance reports, continuous optimisation based on new data, and quick responses to any unexpected changes in search performance. Effective monitoring can help identify and address issues quickly, capitalise on new opportunities revealed by the migration, and ensure that the site continues to meet its SEO goals in the long term.

Stage 7

SOME OF OUR seo ACHIEVEMENTS

The proof is in the pixel pudding. Don’t take our word for it, check out our work below.

Meet Our Expert SEO Migration Team

SEO Specialists, Dedicated to Your Success

Gemma Lacey

HEAD OF DIGITAL 360

Gemma

Gemma Lacey

HEAD OF DIGITAL 360

Rachel Meyer

Senior Digital Marketing Manager and Account Manager

Rachel has over 5 years of digital marketing experience in the startup health, wellness, and education industries. Originally from Virginia, USA, she moved to the Newcastle, UK to earn an Advertising Bachelors and Digital Marketing Masters. Now based in Perth, Scotland, she specializes as in SEO and Social Media.

Rachel Huck

Rachel Meyer

Senior Digital Marketing Manager and Account Manager

Robert Griggs

SEO ACCOUNT MANAGER

Rob brings over 18 years of experience as an SEO Manager, transitioning from an Internet Engineer to specialising in SEO since 2006. He excels in organic growth strategies, keyword analysis, and improving online visibility, with a strong emphasis on User Experience and Conversion. Rob’s strategic approach consistently delivers superior search engine performance and sustainable online success.
Robert

Robert Griggs

SEO ACCOUNT MANAGER

atomic case studies

Explore Our Case studies

Case study - Category Filter - 2024
Appleton, Cheshire, UK

800%

Increase in Organic Traffic in 6 Months
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1000+

Paid Subscribers in 6 Months
Graph- icon
Shelbyville, Indiana, USA
Manchester, UK
Oxfordshire, United Kingdom
Bristol, UK
United Kingdom
United States of America
Philadelphia, USA
London, United Kingdom
Iceland
Stockport, UK
London, UK
London, UK
Vancouver, Canada
London, United Kingdom
Flint, United Kingdom
Aston Court, Warrington, United Kingdom
Stoke Prior, Worcestershire, United Kingdom
Northwich, UK
Kualar Lumpur, Malaysia
London, United Kingdom
Shanghai, China

FAQs

SEO migration involves making significant changes to a website’s structure, content, design, or platform while ensuring that these changes don’t negatively impact its rankings and organic traffic. It’s crucial because improper handling of migration can lead to traffic loss, drop in rankings, and decreased revenue. We ensure that all aspects of SEO are carefully managed during migration to maintain or even improve your site’s performance.

You should consider SEO migration when undergoing a major website redesign, changing your domain, merging multiple websites, switching to a new CMS (Content Management System), or restructuring your site’s architecture. These changes can significantly affect your SEO, so planning and executing the migration properly is essential to avoid traffic loss.

If an SEO migration is not handled correctly, you risk losing search engine rankings, which can result in a substantial drop in organic traffic and, consequently, a decrease in revenue. Additionally, you may experience technical issues like broken links, duplicate content, and poor user experience, all of which can further harm your site’s performance. We work to mitigate these risks through a detailed and thorough migration process.

The duration of an SEO migration depends on the size and complexity of your website. A simple domain change might take a few weeks, while a full site redesign or platform change can take several months. We will provide a tailored timeline after assessing your specific needs, ensuring that the migration is thorough without rushing and risking errors.

While some fluctuations in traffic are normal during and immediately after an SEO migration, our goal is to minimise any negative impact. By carefully planning and implementing redirects, updating content, and monitoring the site closely post-migration, we strive to maintain your traffic levels and prevent significant drops. We also take proactive steps to identify and address any issues that arise quickly.

Ignite Your Digital Journey.

Get in touch with us

Ignite Your Digital Journey

Get in touch with us